Announcement under Regulation 30 (LODR)-Press Release / Media Release

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7 days ago



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  • Milestones for Max Group's Antara: Memory Care Homes launched; crosses sale of 300 Residences for Seniors in Noida New Delhi, 20 Sep’ 22:

  • Antara Senior Care, a part of the $4-bn Max Group, has made two big announcements this month for both of its operating lines of businesses – Residences for Seniors and Assisted Care Services.

  • The integrated service provider for all senior care needs announced its first dedicated residential Memory Care Home in Gurugram for holistic care of Dementia patients, and also shared the news of sale of over 300 units at its second senior living community in Sector-150, Noida.

  • Antara had announced its plan to invest Rs 300 crore over five years to expand its services to provide impetus for the demand for senior living facilities in India in July 2021.

  • With India’s burgeoning senior care sector, Antara Assisted Care is projecting a revenue growth of ~30% for FY23.

  • Recognizing the growing need for Dementia care in the country, Antara launched its dedicated Memory Care facility that offers clinical wellness solutions and cognitive activities to keep patients mentally and physically stimulated.

  • The certification also positions Antara as a pioneer in memory care training in the country.

  • Commenting on the launch, Ms. Tara Singh Vachani, Executive Chairperson, Antara Senior Care, said, “Antara, since its inception, has been a pioneer in the senior care space.

  • There is a growing need for dementia care in India with the number of dementia patients in India projected to almost double by 2050.

  • We are glad to be a part of the solution through the launch of our first dedicated Memory Care Home in Gurugram that will provide holistic care to seniors dealing with dementia.”

  • Antara is now shifting gears for the speedy launch of Phase II.

  • This shows that the project has struck a chord with seniors and has been able to provide them a safe and secure environment by focussing on their needs.

  • Commenting on the milestone, Rajit Mehta, MD & CEO, Antara, said, “At Antara, we are committed to understand and respond to the evolving needs of the elderly through a blend of lifestyle and lifecare offerings.

  • During the pandemic, we witnessed a quick adoption of Antara Noida by seniors who had started to look for organized and specialized living spaces that can enable an independent, active, and hassle-free life.

  • Antara Noida has seen cumulative net sales of over 300 units already and the continued momentum and heavy footfall at the community site give us the confidence that the interest will continue during the remaining part of the financial year as well.”

  • The community is focused on providing holistic wellness to seniors and is well equipped to extend primary healthcare services as well.

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    Mentioned Phrases & Organizations

    Important keywords detected (20+)

    care (25)
    antara (24)
    seniors (12)
    senior (12)
    india (10)
    noida (10)
    memory (9)
    community (9)
    memory care (9)
    living (8)
    senior living (6)
    services (5)
    max (5)
    sector (5)
    needs (5)
    dementia (5)
    project (5)
    phase (5)
    statements (5)
    senior care (5)

    Organizations identified (10+)

    Antara (9)
    Max Group (2)
    Listing Department (1)
    Max (1)
    Max India Limited (1)
    Max Towers (1)
    Antara Assisted Care (1)
    Antara Senior Care (1)
    Antara Noida (1)
    NOIDA (1)

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