Announcement under Regulation 30 (LODR)-Press Release / Media Release

Press Release - Currys Collaborates with Mindtree to Deliver a Connected Omnichannel Customer Experience

1 day ago



Sentiments detected

Positive 13
  • Press Release - Currys Collaborates with Mindtree to Deliver a Connected Omnichannel Customer Experience

  • Omnichannel Customer Experience London and Bengaluru — September 20, 2022 — Mindtree, a global technology services and digital transformation company, today announced that it has enabled the UK’s leading retailer of technology products and services, Currys, to deliver a connected and highly personalised omnichannel shopping experience to its customers across multiple markets.

  • As part of the multi-year engagement, Mindtree has leveraged its extensive retail and digital expertise to design and implement a comprehensive omnichannel solution that provides a unified customer experience across rapidly converging online, mobile, and in-store shopping, while driving cross-channel fulfilment and inventory optimization for Currys.

  • Through unified consoles, Mindtree has also empowered Currys’ more than 32,000 “colleagues” spread across the company’s retail stores, offices, contact centres, supply chain, and distribution centres to better support the omnichannel customer journey with enhanced speed and quality of service.

  • The solution, built using state-of-the-art Salesforce and Mulesoft technologies, has helped Currys become more data-driven.

  • This supports its strategy to build customers for life by getting to know its customers better and driving meaningful engagement with them, while also making it easier for those customers to shop with Currys, thus maximizing cross-sell and upsell opportunities and post-sales lead generation.

  • Mindtree and Currys are continuing to collaborate on further innovations in omnichannel retail to enhance productivity and flexibility.

  • “Our partnership with Mindtree has enabled us to not only digitally meld online and in-store experiences into a streamlined, frictionless shopping journey, but also create a single connected ecosystem that gives us a 360-degree shared view of every customer, boosting our ability to drive higher levels of personalisation and loyalty.

  • We are now delivering on our strategy of making Currys easier to shop and giving every customer, whether they’re shopping online or in-store, an unrivalled experience, augmented by technology but enabled by people.

  • The scale and speed at which Mindtree has executed this industry-first programme has been impressive.”

  • “We are pleased to partner with Currys in defining the future of retail,” said Venu Lambu, Executive Director and President, Global Markets, Mindtree.

  • We look forward to continuing our partnership with Currys to help it reimagine experience, value, and convenience in today’s hyperconnected ecosystem.”

  • Powered by more than 37,400 talented and entrepreneurial professionals across 24 countries, Mindtree — a Larsen & Toubro Group company — is consistently recognised among the best places to work.

Negative 0

    Mentioned Phrases & Organizations

    Important keywords detected (20+)

    mindtree (17)
    currys (15)
    technology (13)
    customer (10)
    omnichannel (9)
    customers (9)
    across (7)
    help (7)
    connected (5)
    experience (5)
    services (5)
    digital (5)
    shopping (5)
    deliver (4)
    engagement (4)
    retail (4)
    online (4)
    enjoy (4)
    omnichannel customer (4)
    press (3)

    Organizations identified (8+)

    Currys (12)
    Mindtree (4)
    MINDTREE (2)
    Mindtree Limited (1)
    Subhodh Shetty (1)
    Salesforce (1)
    Global Markets (1)
    Currys plc (1)

    Features are experimental.